My Experience with Hostinger Horizons
Last week, I reached my breaking point with WordPress.com, where I’d been hosting my personal blog. The platform’s approach to monetizing basic features had become increasingly frustrating—I found myself constantly upgrading plans just to access what I considered fundamental functionality. By the time I reached the business plan and was paying extra for SEO plugins, the costs no longer made sense for a personal, non-monetized blog.
Initially, I chose the paid WordPress.com route because I’m a genuine fan of WordPress founder Matt Mullenweg. Before making my move, I sent Matt a DM on X expressing my disappointment with how WordPress.com handles users like me. I didn’t expect a reply and didn’t get one, so I decided to move on.
The Migration and Discovery
I transferred my blog to Hostinger, where it now lives happily. During the migration process, I discovered Hostinger Horizons—another agentic AI app builder similar to Replit, which I’ve written about recently. With a free trial tier available, I saw an opportunity to create a landing page for my NextlyGTD app.
With just one basic prompt asking it to create a landing page for my GTD SaaS app, Horizons generated the entire website architecture and main pages. Where it lacked specific information, it intelligently filled in the gaps. I was genuinely amazed at how quickly everything came together.
Iterating with AI
I continued by providing screenshots of my app, help documentation, and branding materials. The AI then refreshed the entire website with a sophisticated understanding of my app’s features and positioning.
However, the trial version comes with constraints: 7 days and 5 messages, a limitation that carries over to their paid plans. I’m not a fan of this approach to LLM interactions. Message limits feel unnatural and force users to cram more into each prompt, which breaks the collaborative flow I prefer when working with AI agents.
In my experience, smaller, more methodical changes work better—they allow for incremental rollbacks when things go wrong. Message limits push users towards larger prompts with broader scope, which I consider an anti-pattern for agentic AI work.
Adapting to Constraints
That said, I adapted by batching my changes. I’d create comprehensive notes with detailed instructions and upload everything together, including attachments. Surprisingly, the AI handled these large, complex requests quite well, working through multiple edits systematically.
There was one instance where I may have pushed too far with the scope of changes, causing an application error. Impressively, the agent recovered successfully, though it did cost me another message.
The Results
The initial website was so complete and content-rich that many of my updates involved removing rather than adding elements. I might have reached my final version within the 5-message limit, but it would have been close. I ended up upgrading to the $10/month plan, which provides 30 additional messages monthly—far more than I needed. I only required 3-4 additional messages to reach my current result, which I’m quite happy with.
Value Proposition
While I’m uncertain whether I need the monthly service long-term, paying $10/month versus thousands to an agency for website maintenance represents a massive improvement. For most websites, which are relatively static, I can see many small to medium companies choosing this self-managed approach.
This solution offers significantly more customisation than previous template-driven approaches, delivering agency-level tailorability at a fraction of the cost. The ability to work within Hostinger’s environment and deploy directly adds substantial value.
You can see the website I created for Nextly at nextlygtd.com.
Industry Implications
I do worry about the web agency industry’s future. While agencies might gain initial efficiency by using these tools for client work, I can see this industry potentially disappearing altogether with the rise of web-building agents. The transformation might happen as rapidly as what happened to call centers.
These AI-powered web builders represent a significant shift in how we approach website creation, democratising professional-quality web development in ways that seemed impossible just a few years ago.
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